Senior Copywriter and Content Strategist with 11+ years of experience creating persuasive, audience-centered content across healthcare, finance, education, nonprofit, wellness, and professional services industries. Experienced in email marketing, website copy, content strategy, thought leadership, and translating complex topics into clear, compelling communications.
Content Marketing
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Client: National 501(c)(3) nonprofit organization that simplifies philanthropic giving and non-profit administration.
Audience: people interested in opening a donor-advised fund, or whose philanthropy-minded clients could benefit from a donor-advised fund.
Objective: Explain a potentially confusing new tax law.
Services: Research, writing, SEO optimization
5 Unexpected Healthcare Costs in Retirement
Client: Mortgage lender/home loan company
Audience: Middle-aged homeowners and working professionals planning for retirement.
Objective: Inform readers about overlooked healthcare expenses in retirement while strengthening the mortgage company's reputation as a trusted advisor on long-term financial planning and retirement readiness.
Services: Research, writing, SEO optimization
Will or Trust: Which Is Right For You?
Client: Churchill Mortgage Corporation
Audience: Homeowners, prospective homebuyers, and middle- to upper-middle-income adults who have accumulated assets and are thinking about their long-term financial future.
Objective: Educate homeowners and future homeowners about wills, trusts, and estate planning while strengthening the mortgage company's reputation as a trusted financial resource that helps clients protect and manage their long-term assets, including their homes.
Services: Research, writing, SEO optimization
When You Need Life Insurance (And When You Don’t)
Client: Churchill Mortgage Corporation
Audience: homeowners, prospective homebuyers, married couples, and families with financial responsibilities.
Objective: Educate homeowners about the role of life insurance in protecting their financial security while positioning the mortgage company as a trusted advisor on long-term financial planning and responsible homeownership.
Services: Research, writing, SEO optimization
Creating A Digital Estate Plan
Client: Churchill Mortgage Corporation
Audience: Homeowners, prospective homebuyers, pre-retirees, and financially established adults who have accumulated assets and want to protect and organize them for their families.
Objective: Educate readers about organizing financial accounts, estate-planning documents, and key asset information while positioning the mortgage company as a trusted source of financial guidance.
Services: Research, writing, SEO optimization
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The Challenges First-Time Sales Managers Face
Client: Sales training and recruiting company
Audience: Newly promoted sales managers, first-time sales leaders, and sales professionals transitioning from individual contributor roles into management positions.
Objective: Educate first-time sales managers about common leadership challenges and provide practical guidance for improving team management, communication, hiring, and performance. Position the client as a trusted expert in sales leadership development and sales team success.
Services: B2B content writing, leadership development content, sales enablement content, educational blog writing, thought leadership content, professional development content.
5 Ways to Use The Anchor Audio App For Business
Client: A Forbes social media influencer author + keynote speaker
Audience: Small business owners, entrepreneurs, marketers, coaches, consultants, and content creators looking to leverage emerging social media platforms to grow their businesses.
Objective: Educate readers about the business applications of the new Anchor audio app while positioning my client as an authority on social media trends and digital marketing strategies. Encourage adoption of the platform and increase engagement with my client’s content and brand.
Services: Article writing, content marketing, thought leadership content, social media marketing content, educational copywriting, SEO-focused digital marketing content.
10 Ways to Use Facebook Live for Your Small Business
Client: A Forbes social media influencer author + keynote speaker
Audience: Small business owners, entrepreneurs, coaches, consultants, and marketers interested in using emerging social media tools to increase visibility, engagement, and brand authority.
Objective: Educate readers on practical ways to use Facebook Live for business marketing while positioning Kim Garst as an expert in social media strategy and helping her audience adopt new digital marketing opportunities before their competitors.
Services: Blog article writing, content marketing, thought leadership content, social media marketing content, educational copywriting, digital marketing strategy content.
Client: Online business consultant
Audience: Entrepreneurs, small business owners, personal brands, coaches, influencers, and marketers looking to grow their audience and manage Instagram more efficiently.
Objective: Educate readers about the benefits and features of the Later Instagram scheduling platform while helping them streamline their social media marketing efforts. Simultaneously position my client as a knowledgeable business-growth expert .
Services: Blog article writing, content marketing, SaaS/product-focused content, social media marketing content, educational copywriting, thought leadership content, brand authority building.
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7 Tips For Cell Phone Security
Client: Mortgage lender/home loan company
Audience: Homeowners, prospective homebuyers, and financially conscious consumers concerned about protecting their personal and financial information.
Objective: Educate readers about smartphone security best practices while reinforcing the mortgage company's role as a trusted source of financial and consumer education. Build credibility with homeowners by helping them safeguard sensitive information that could impact their financial well-being.
Services: Content marketing, educational blog writing, consumer finance content, cybersecurity awareness content, thought leadership content, SEO blog writing.
Client: Mortgage lender/home loan company
Audience: Prospective homebuyers, first-time homebuyers, and consumers actively researching homes, neighborhoods, and the homebuying process.
Objective: Educate homebuyers about digital tools that can simplify home searches, neighborhood research, and purchasing decisions while positioning the mortgage company as a knowledgeable resource throughout the homebuying journey. Build trust and keep potential borrowers engaged with the brand during the research phase of purchasing a home.
Services: Content marketing, real estate content writing, mortgage industry content, educational blog writing, SEO content, consumer finance and homeownership content.
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Is Degenerative Disc Disease Causing Your Back Pain?
Client: Chiropractic Center
Audience: Adults experiencing chronic lower back pain, individuals diagnosed with or concerned about degenerative disc disease (DDD), and patients researching non-surgical treatment options.
Objective: Educate prospective patients about the symptoms, causes, and treatment options for degenerative disc disease while positioning the chiropractic practice as a trusted provider of conservative, non-surgical back pain treatment. Encourage readers experiencing ongoing symptoms to schedule an evaluation.
Services: Healthcare content writing, patient education content, chiropractic marketing content, SEO blog writing, local healthcare content marketing, lead-generation content.
Audience: Adults experiencing lower back pain, sciatica, disc-related pain, or spinal arthritis who are searching online for the cause of their symptoms and possible treatment options.
Objective: Educate prospective patients about common causes of lower back pain and available non-surgical treatment options while positioning the chiropractic practice as a knowledgeable, trustworthy provider of diagnosis and treatment. Encourage readers with persistent symptoms to schedule a consultation.
Services: Healthcare content writing, patient education content, chiropractic marketing content, SEO blog writing, local healthcare content marketing, lead-generation content.
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Why You Should Stop Buying Smoothies
Client: Nutritional supplement brand
Audience: Health-conscious consumers, fitness enthusiasts, busy professionals, and individuals seeking convenient nutrition solutions who may currently purchase commercial smoothies.
Objective: Educate readers about the drawbacks of store-bought smoothies while positioning LeanFit protein powders as a healthier, more cost-effective alternative for creating nutritious homemade smoothies. Drive awareness of LeanFit products and encourage product consideration through educational content.
Services: Content marketing, nutrition and wellness content writing, branded content, consumer health content, product-focused blog writing, SEO content, educational copywriting.
Client: Nutritional supplement brand
Audience: Health-conscious consumers, fitness enthusiasts, active adults, and individuals interested in weight loss, exercise, and improving their overall wellness.
Objective: Debunk common fitness misconceptions while providing evidence-based health and exercise information. Position the brand as a credible source of fitness and nutrition education, building trust with consumers who may later consider the company's health and wellness products.
Services: Health and fitness content writing, content marketing, educational blog writing, wellness content, nutrition brand content, SEO content, consumer health copywriting.
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The Best New Homebuyer Programs in DC
Client: Real Estate Firm
Audience: First-time homebuyers in Washington, DC, Maryland, and Virginia who are concerned about affording a down payment, closing costs, or student loan debt while purchasing a home.
Objective: Educate prospective buyers about available first-time homebuyer assistance programs in the DC metro area while generating leads for the brokerage's real estate and lending services. Position my client as a trusted local resource that can help buyers navigate financing options and achieve homeownership.
Services: Real estate content writing, mortgage and homebuyer education content, lead-generation content, SEO blog writing, local market content, content marketing.
Buying a Home? 7 Things to Know About Your Purchase Contract
Client: Mortgage lender/home loan company
Audience: Prospective homebuyers, first-time homebuyers, and individuals currently under contract to purchase a home who want to better understand the legal and financial aspects of the transaction.
Objective: Educate buyers about key elements of a real estate purchase contract—while positioning the mortgage company as a trusted guide throughout the homebuying process. Build confidence in prospective borrowers and encourage them to seek expert assistance when purchasing a home.
Services: Mortgage industry content writing, real estate content writing, homebuyer education content, content marketing, SEO blog writing, consumer finance content.
Buying a Home in the DC Area: 8 Things to Know
Client: Real Estate Firm
Audience: First-time homebuyers in the Washington, DC, Maryland, and Virginia (DMV) area who are navigating the homebuying process and looking for guidance on choosing a home, budgeting, and working with real estate professionals.
Objective: Educate first-time buyers about common challenges and considerations in the homebuying process while positioning ONE Street as a knowledgeable, supportive local real estate partner. Build trust with prospective clients and encourage them to engage the brokerage's agents when they are ready to purchase a home.
Services: Real estate content writing, first-time homebuyer education content, content marketing, SEO blog writing, local market content, lead-generation content.
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