Senior Copywriter and Content Strategist with 11+ years of experience creating persuasive, audience-centered content across healthcare, finance, political fundraising, education, nonprofit, wellness, and professional services industries. Experienced in email marketing, website copy, content strategy, thought leadership, and translating complex topics into clear, compelling communications.
Content Marketing
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Client: National 501(c)(3) nonprofit organization that simplifies philanthropic giving and non-profit administration.
Audience: people interested in opening a donor-advised fund, or whose philanthropy-minded clients could benefit from a donor-advised fund.
Objective: Explain a potentially confusing new tax law.
Services: Research, writing, SEO optimization
5 Unexpected Healthcare Costs in Retirement
Client: Mortgage lender/home loan company
Audience: Middle-aged homeowners and working professionals planning for retirement.
Objective: Inform readers about overlooked healthcare expenses in retirement while strengthening the mortgage company's reputation as a trusted advisor on long-term financial planning and retirement readiness.
Services: Research, writing, SEO optimization
Will or Trust: Which Is Right For You?
Client: Mortgage lender/home loan company
Audience: Homeowners, prospective homebuyers, and middle- to upper-middle-income adults who have accumulated assets and are thinking about their long-term financial future.
Objective: Educate homeowners and future homeowners about wills, trusts, and estate planning while strengthening the mortgage company's reputation as a trusted financial resource that helps clients protect and manage their long-term assets, including their homes.
Services: Research, writing, SEO optimization
When You Need Life Insurance (And When You Don’t)
Client: Mortgage lender/home loan company
Audience: homeowners, prospective homebuyers, married couples, and families with financial responsibilities.
Objective: Educate homeowners about the role of life insurance in protecting their financial security while positioning the mortgage company as a trusted advisor on long-term financial planning and responsible homeownership.
Services: Research, writing, SEO optimization
Creating A Digital Estate Plan
Client: Mortgage lender/home loan company
Audience: Homeowners, prospective homebuyers, pre-retirees, and financially established adults who have accumulated assets and want to protect and organize them for their families.
Objective: Educate readers about organizing financial accounts, estate-planning documents, and key asset information while positioning the mortgage company as a trusted source of financial guidance.
Services: Research, writing, SEO optimization
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The Challenges First-Time Sales Managers Face
Client: Sales training and recruiting company
Audience: Newly promoted sales managers, first-time sales leaders, and sales professionals transitioning from individual contributor roles into management positions.
Objective: Educate first-time sales managers about common leadership challenges and provide practical guidance for improving team management, communication, hiring, and performance. Position the client as a trusted expert in sales leadership development and sales team success.
Services: B2B content writing, leadership development content, sales enablement content, educational blog writing, thought leadership content, professional development content.
5 Ways to Use The Anchor Audio App For Business
Client: A Forbes social media influencer author + keynote speaker
Audience: Small business owners, entrepreneurs, marketers, coaches, consultants, and content creators looking to leverage emerging social media platforms to grow their businesses.
Objective: Educate readers about the business applications of the new Anchor audio app while positioning my client as an authority on social media trends and digital marketing strategies. Encourage adoption of the platform and increase engagement with my client’s content and brand.
Services: Article writing, content marketing, thought leadership content, social media marketing content, educational copywriting, SEO-focused digital marketing content.
10 Ways to Use Facebook Live for Your Small Business
Client: A Forbes social media influencer author + keynote speaker
Audience: Small business owners, entrepreneurs, coaches, consultants, and marketers interested in using emerging social media tools to increase visibility, engagement, and brand authority.
Objective: Educate readers on practical ways to use Facebook Live for business marketing while positioning Kim Garst as an expert in social media strategy and helping her audience adopt new digital marketing opportunities before their competitors.
Services: Blog article writing, content marketing, thought leadership content, social media marketing content, educational copywriting, digital marketing strategy content.
Client: Online business consultant
Audience: Entrepreneurs, small business owners, personal brands, coaches, influencers, and marketers looking to grow their audience and manage Instagram more efficiently.
Objective: Educate readers about the benefits and features of the Later Instagram scheduling platform while helping them streamline their social media marketing efforts. Simultaneously position my client as a knowledgeable business-growth expert .
Services: Blog article writing, content marketing, SaaS/product-focused content, social media marketing content, educational copywriting, thought leadership content, brand authority building.
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7 Tips For Cell Phone Security
Client: Mortgage lender/home loan company
Audience: Homeowners, prospective homebuyers, and financially conscious consumers concerned about protecting their personal and financial information.
Objective: Educate readers about smartphone security best practices while reinforcing the mortgage company's role as a trusted source of financial and consumer education. Build credibility with homeowners by helping them safeguard sensitive information that could impact their financial well-being.
Services: Content marketing, educational blog writing, consumer finance content, cybersecurity awareness content, thought leadership content, SEO blog writing.
Client: Mortgage lender/home loan company
Audience: Prospective homebuyers, first-time homebuyers, and consumers actively researching homes, neighborhoods, and the homebuying process.
Objective: Educate homebuyers about digital tools that can simplify home searches, neighborhood research, and purchasing decisions while positioning the mortgage company as a knowledgeable resource throughout the homebuying journey. Build trust and keep potential borrowers engaged with the brand during the research phase of purchasing a home.
Services: Content marketing, real estate content writing, mortgage industry content, educational blog writing, SEO content, consumer finance and homeownership content.
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Is Degenerative Disc Disease Causing Your Back Pain?
Client: Chiropractic Center
Audience: Adults experiencing chronic lower back pain, individuals diagnosed with or concerned about degenerative disc disease (DDD), and patients researching non-surgical treatment options.
Objective: Educate prospective patients about the symptoms, causes, and treatment options for degenerative disc disease while positioning the chiropractic practice as a trusted provider of conservative, non-surgical back pain treatment. Encourage readers experiencing ongoing symptoms to schedule an evaluation.
Services: Healthcare content writing, patient education content, chiropractic marketing content, SEO blog writing, local healthcare content marketing, lead-generation content.
Audience: Adults experiencing lower back pain, sciatica, disc-related pain, or spinal arthritis who are searching online for the cause of their symptoms and possible treatment options.
Objective: Educate prospective patients about common causes of lower back pain and available non-surgical treatment options while positioning the chiropractic practice as a knowledgeable, trustworthy provider of diagnosis and treatment. Encourage readers with persistent symptoms to schedule a consultation.
Services: Healthcare content writing, patient education content, chiropractic marketing content, SEO blog writing, local healthcare content marketing, lead-generation content.
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Why You Should Stop Buying Smoothies
Client: Nutritional supplement brand
Audience: Health-conscious consumers, fitness enthusiasts, busy professionals, and individuals seeking convenient nutrition solutions who may currently purchase commercial smoothies.
Objective: Educate readers about the drawbacks of store-bought smoothies while positioning LeanFit protein powders as a healthier, more cost-effective alternative for creating nutritious homemade smoothies. Drive awareness of LeanFit products and encourage product consideration through educational content.
Services: Content marketing, nutrition and wellness content writing, branded content, consumer health content, product-focused blog writing, SEO content, educational copywriting.
Client: Nutritional supplement brand
Audience: Health-conscious consumers, fitness enthusiasts, active adults, and individuals interested in weight loss, exercise, and improving their overall wellness.
Objective: Debunk common fitness misconceptions while providing evidence-based health and exercise information. Position the brand as a credible source of fitness and nutrition education, building trust with consumers who may later consider the company's health and wellness products.
Services: Health and fitness content writing, content marketing, educational blog writing, wellness content, nutrition brand content, SEO content, consumer health copywriting.
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The Best New Homebuyer Programs in DC
Client: Real Estate Firm
Audience: First-time homebuyers in Washington, DC, Maryland, and Virginia who are concerned about affording a down payment, closing costs, or student loan debt while purchasing a home.
Objective: Educate prospective buyers about available first-time homebuyer assistance programs in the DC metro area while generating leads for the brokerage's real estate and lending services. Position my client as a trusted local resource that can help buyers navigate financing options and achieve homeownership.
Services: Real estate content writing, mortgage and homebuyer education content, lead-generation content, SEO blog writing, local market content, content marketing.
7 Real Estate Contingencies To Include In Your Purchase Contract
Client: Real Estate Firm
Audience: Prospective homebuyers, first-time homebuyers, and individuals currently under contract to purchase a home who want to better understand the legal and financial aspects of the transaction.
Objective: Educate buyers about key elements of a real estate purchase contract—while positioning the mortgage company as a trusted guide throughout the homebuying process. Build confidence in prospective borrowers and encourage them to seek expert assistance when purchasing a home.
Services: Mortgage industry content writing, real estate content writing, homebuyer education content, content marketing, SEO blog writing, consumer finance content.
Buying a Home in the DC Area: 8 Things to Know
Client: Mortgage Company
Audience: First-time homebuyers in the Washington, DC, Maryland, and Virginia (DMV) area who are navigating the homebuying process and looking for guidance on choosing a home, budgeting, and working with real estate professionals.
Objective: Educate first-time buyers about common challenges and considerations in the homebuying process while positioning ONE Street as a knowledgeable, supportive local real estate partner. Build trust with prospective clients and encourage them to engage the brokerage's agents when they are ready to purchase a home.
Services: Real estate content writing, first-time homebuyer education content, content marketing, SEO blog writing, local market content, lead-generation content.
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Why Giving Back Is Key To My Brand
Client: Graphic designer
Audience: Purpose-driven entrepreneurs, small business owners, creative professionals, and potential design clients who value social impact and want to work with a mission-driven brand.
Objective: Communicate the founder's personal story and charitable mission while differentiating the design business from competitors. Build an emotional connection with prospective clients, strengthen brand identity, and attract values-aligned customers who want their purchases to contribute to meaningful causes.
Services: Brand storytelling, founder-story content, mission-driven marketing content, brand messaging, content marketing, relationship-building content, values-based copywriting.
Are You Embracing The “Ands” In Your Life?
Client: Personal development mentor
Audience: Aspiring and established life coaches, female entrepreneurs, creatives, and personal development enthusiasts who are exploring their identity, purpose, and leadership style.
Objective: Showcase the success and philosophy of a Mentor Masterclass graduate while reinforcing the value of my client’s coaching community and training program. Build trust through storytelling, inspire readers to embrace their multifaceted identities, and encourage participation in coaching offers, mentorship programs, and the broader community.
Services: Thought leadership content, interview-style content writing, client success story content, community-building content, personal development content, brand storytelling, content marketing.
Client: Online art and business school
Audience: Creative entrepreneurs, makers, artists, handmade business owners, and early-stage business owners seeking guidance, support, and professional growth.
Objective: Educate readers about finding and building relationships with mentors while positioning my client as a trusted resource for entrepreneurial development. Strengthen engagement with the platform's audience, encourage long-term business growth, and build credibility as a source of practical business advice for creatives.
Services: Content marketing, educational blog writing, entrepreneurship content, small business content, thought leadership content, audience engagement content, SEO blog writing.
Email Campaigns
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Role: Email Copywriter (Subcontractor)
Client: Political campaigns, advocacy organizations, and political communications agencies (subcontracted through agency partners)
Audience: Grassroots donors, campaign supporters, activists, issue-focused voters, and small-dollar fundraising audiences.
Objective: Raise funds, mobilize supporters, drive advocacy actions, and increase engagement around breaking news, public policy issues, elections, and campaign priorities through timely, persuasive email communications.
Services: Political email copywriting, fundraising email campaigns, advocacy communications, rapid-response messaging, donor engagement, subject line development, voter engagement communications, direct-response copywriting.
Role: Email Copywriter (Subcontractor)
Client: A nonprofit dedicated to providing end-of-life support, education, and community services
Audience: Existing donors, supporters, volunteers, community members, end-of-life practitioners, and individuals interested in compassionate end-of-life care, death education, grief support, and community-centered service.
Objective: Strengthen donor relationships ahead of Giving Tuesday, express gratitude for supporter contributions, reinforce the organization's mission and impact, increase awareness of upcoming fundraising initiatives, and encourage future charitable giving to sustain free end-of-life services for individuals and families.
Services: Fundraising email copywriting, donor stewardship communications, nonprofit marketing, Giving Tuesday campaign support, donor engagement strategy, mission-driven storytelling, email marketing, relationship-building content, and nonprofit development communications.
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Affiliate email sequence to promote a financial literacy course
Client: Financial expert
Audience: Entrepreneurs, freelancers, side-hustlers, creatives, and aspiring business owners who want to improve their personal finances and create more financial stability while building a business.
Objective: Promote my client’s Budgets & Big Things course by educating entrepreneurs about common money challenges, reducing anxiety around budgeting, and demonstrating how personalized financial planning can support both business growth and personal freedom. Encourage course enrollment through affiliate partnerships.
Services: Email marketing, affiliate marketing email campaigns, launch copywriting, educational marketing content, direct-response copywriting, course promotion, conversion-focused email sequences.
Email sequence to accompany a fitness kit product.
Client: Fitness coaching brand)
Audience: New customers who have purchased a fitness coaching program and are beginning an 8-week health and weight-loss journey. Primarily beginners seeking structure, accountability, mindset support, and sustainable lifestyle change.
12-email automated customer nurture sequence designed to improve onboarding, habit adoption, customer retention, and repeat purchases within a fitness coaching program.
Services: Email marketing, customer onboarding sequence, lifecycle marketing, retention marketing, health and fitness copywriting, educational content development, customer success communications, upsell/nurture campaign writing.
Welcome sequence + sales promo for faith-based planner & journal company
Client: Faith-based lifestyle brand
3-email welcome and sales funnel combining subscriber nurturing, personal storytelling, spiritual encouragement, and e-commerce conversion through a first-purchase promotional offer.
Services: Email marketing, welcome sequence development, nurture campaign writing, faith-based copywriting, brand storytelling, customer journey strategy, promotional email copywriting, conversion-focused email marketing.
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Onboarding sequence for new patients
Client: Integrative Health Practice
6-email automated patient onboarding and engagement sequence to guide patients from initial consultation through treatment, strengthen patient relationships, and increase participation in ancillary wellness services.
Services: Email marketing, patient onboarding sequences, healthcare copywriting, patient education content, nurture campaigns, customer journey strategy, retention marketing, wellness coaching promotion, healthcare communications.
Welcome sequence for women’s self-development community
Client: Women's empowerment brand
4-email welcome and conversion sequence to transform new subscribers into engaged community members and paying program participants through storytelling, mindset coaching, and aspirational messaging.
Services: Email marketing, welcome sequence development, nurture campaign writing, conversion copywriting, personal development content, spiritual/wellness marketing, customer journey strategy, community-building content, course and membership promotion.
Welcome sequence for a wedding venue (targeting 3 different customer avatars)
Client: New Jersey wedding venue
Audience: Engaged couples, wedding planners, Jewish brides, Indian brides, LGBTQ+ couples, bar and bat mitzvah families, and corporate event planners researching venues for weddings and special events.
Multiple audience-specific email sequences tailored to distinct customer groups, including multicultural wedding markets, LGBTQ+ couples, family celebrations, and corporate events.
Services: Email marketing, welcome sequence development, nurture campaign writing, audience segmentation, conversion copywriting, hospitality marketing, event venue marketing, customer journey strategy, personalized lifecycle marketing, lead nurturing.
Website Copy
The Grove NJ
Sales Pages
Social Media Marketing
